Email marketing can be of great benefit to your business, IF you get it right. Planned and executed properly, it offers a profitable source of new enquiries and is a cost-effective, easy-to-measure marketing activity.
How Does it Work?
We can guide you through some of the common pitfalls of email marketing, making sure your email campaign gets to the right people, makes an impact and gets results.
This is what works
- Getting your list of contacts right and matching the right message in the first place
- Setting a primary objective for each campaign so you know what it achieves
- Understanding your audience by making sure the offer or message is relevant and of interest to them - Using a design and writing content that satisfies spam filters and is optimised for a variety of platforms, including mobile devices
- Tracking results, including when emails are opened, so you can build experience
- Being legal - invite opt-ins, provide opt-outs and don't spam
Why do I need it?
Email is now a crucial tool for businesses to engage with customers and prospects on many different levels, to build relationships and to provide genuine value, as well as to drive sales. How Much Does It Cost? Our changes vary, depending on the complexity and frequency of the campaign. Once we understand the brief, we will provide a quotation to take in all the elements.
What Next?
If you want to get started with email marketing, please contact us on 01778 426245 or by email: enquiries@clearnetworks.co.uk.